Shynola by Chelsea Ness
Shynola consists of four artist, Gideon Baws, Jason Groves, Chris Harding, and Richard Kenworthy who got together at the College of Art and Design in Maidstone, Kent. After they graduated the moved to London and worked independently. It wasn’t long before these four were back together collaborating as Shynola. A college film they made gained a lot of recognition “The Littlest Robo” (http://www.dailymotion.com/video/xch6y_thelittlestroboshortfilm_animals). It wasn’t long before this foursome was noticed by the music world for their unusual and creative work. Their work was so well perceived they were able to make a smooth transition into the advertising world in addition to their work on music videos.
On the Director’s Bureau ‘s website you can see a large amount of Shynolas work:
http://www.thedirectorsbureau.com/reels.php?director_id=22&reel_type_id=1
Music Videos:
Beck “E-Pro”
Junior/Senior “Move Your Feet”
Radiohead “Pyramid Song”
Athlete “You’ve Got The Style”
Advertising:
Nike Footlocker “Schoola Ya Again”
SONY PS2 Frequency “worms”
After watching these videos you can see how different their work is. There is a large variation of styles and techniques used in all of these videos.
My favorite video that originally sprang my interest in Shynolas work is
Coldplay “Strawberry Swing”
http://www.youtube.com/watch?v=BYtk1Z0UUuE
Shynola’s website:
